H-E-B Center at Cedar Park is home to the Texas Stars, top affiliate of the NHL’s Dallas Stars. As members of the American Hockey League, the Texas Stars play 38 regular season home games from early October through late April. During their 5th Anniversary season in 2013-14 the Texas Stars claimed their first Calder Cup Championship.
In 2010, H-E-B Center became home to the NBA’s San Antonio Spurs Development Team, the Austin Spurs. Members of the NBA G-League, the Austin Spurs are the San Antonio Spurs top affiliate and claimed the 2011-12 NBA Development League Championship. H-E-B Center presents the team’s 24 regular season home games from late November through early April.
The Center is also home to numerous concerts, family shows, and community events which have attracted well over 3 million attendees across over 800 events. Highlights of previous events include George Strait, Rascal Flatts, Kelly Clarkson, Tool, Def Leppard, Alicia Keys, Carrie Underwood, The Killers, and many more. Touring shows such as Cirque du Soleil, Disney on Ice, and Austin Shrine Circus also call H-E-B Center at Cedar Park home while in Central Texas.
H-E-B Center at Cedar Park opened in September 2009 and is a $55 million arena located 20 minutes north of downtown Austin in Cedar Park, Texas. Cedar Park, part of the Austin-Round Rock MSA, is one of the fastest growing markets in the country.
The Austin suburb has grown 400% in the last decade and has appeared on numerous lists over the past decade naming it among the most desirable, safest, and best towns in the country.
The AHL is the primary development league for the NHL. Most of the players in the AHL are draft picks and prospects of NHL teams working towards the goal of playing at the NHL level.
During the 2016-17 season, 88% of NHL players were AHL graduates, while 353 players played in both leagues last season.
All 30 AHL teams have direct affiliation with an NHL team spanning two countries, the US and Canada, and consisting of teams in 14 states and three provinces.
The NBA Gatorade League is the official minor league of the National Basketball Association and consists of 26 teams. A proven developer of talent, over 30% of players in the NBA have NBA G-League experience. The league continues to develop coaches, referees and front-office staff for the NBA and its teams.
The Austin Spurs are the official NBA G-League affiliate of the San Antonio Spurs.
Based upon the Austin, TX 2015 Release 1 of Scarborough, Texas Stars and H-E-B Center at Cedar Park event attendees have higher household incomes and are represented higher in the 25-49 age range than the market averages.
Texas Stars Fans
H-E-B Center at Cedar Park Events
Own the entire arena with your digital messaging
Fifteen square feet of in-bowl signage on display at all H-E-B Center at Cedar Park events. Fans recognize their section by the advertiser featured atop the stairwell.
Full-color, digitally printed signage on the building columns of the main concourse of H-E-B Center are visible at all events. Over 100 square feet of advertising area. The wraps may have different messaging on each side.
Available in both backlit and non-backlit versions and sizes on the main concourse of H-E-B Center at Cedar Park, concourse signs are visible at all arena events.
The Texas Stars Foundation brings you one of the most popular fundraisers of hockey rinks across North America: the 50/50 Raffle! The Texas Stars Foundation 50/50 Raffle raises funds for worthwhile central Texas charities while giving you the chance to walk away with a nightly cash prize.
Corporate Partner will receive the title sponsorship of 50 / 50 which includes multiple signs, in-game announcements, scoreboard graphics, and social media posts.
Serve as the game night sponsor with heavy branding and customized activation presence throughout H-E-B Center at Cedar Park
Sponsorship assets that include media tagging will see your brand tagged on a variety of radio, online, print and TV advertising.
An average media flight n 2014-15 for the Texas Stars received 1,287,392 total impressions with a total average media value of $15,500 and included the following:
Radio | 127 spots
KLBJ 93.7 FM + KROX 101.5 FM + KVET AM 1300 The Zone + KAMX 94.7 FM + KFMK 105.9 FM + KVET 98.1 FM + KBPA 103.5 FM
Hulu + Pandora + YouTube
Community Impact ½ Page Advertisement: Round Rock/Pflugerville/Hutto, Leander /Cedar Park, Georgetown, Northwest Austin
Public Address announcement with static graphics occurring 1x per Texas Stars home game
The Texas Stars Kids Club offers young Stars fans an opportunity to show support for their team & celebrate being a Stars fan.
Corporate Partner to Receive:
Supporting Partnership of the Kids Club, which includes:
Official status is granted to your company within the category allowing your company to present itself as the official partner of the Texas Stars or H-E-B Center
Texas Stars players will be marketed for a scheduled appearance at your place of business for autographs and photographs
Ringo the Ringtail will be marketed for a scheduled experience at your place of business for autographs and photographs
Ingenious design + captivating fun = out-of-the-box marketing machine.
During the term the sponsor will receive a custom TapSnap centered promotion to augment other sponsor based activities. The promotion will include branded backdrops or other elements that can be shared on social media by the fans, thus increasing sponsor's organic reach.
:30 pre-recorded or live read spots during all Texas Stars broadcasts, both home and away
Opportunity to entertain clients or host a special event at all H-E-B Center at Cedar Park events during a year
Opportunity to entertain clients or host a special event at all H-E-B Center events during a year
The ultimate in hospitality in the lower bowl of H-E-B Center at Cedar Park. Club season seats provide you and your guests with a center ice view and benefits not available in other seating locations.
Texas Stars season ticket packages guarantee your company the best seats at the best rates. Use them to build relationships with your clients and prospects or to reward your employees.
The Stars offer full season seat options in all seating levels at H-E-B Center at Cedar Park and 24-game and 12-game plans in most seating levels.
A block of tickets to your selected event good for customers, clients, or employees
Broomball/Fan Tunnel/Bench/Zamboni Rides
Private VIP EXPERIENCE during a Texas Stars home game
Call 512.Go.Stars (512.467.8277) for a customized sponsorship package!